The agency’s results-driven approach is incredibly totally different to the one utilized by most selling agencies. it’s a scientific, numbers-driven manner of winning business, that is giving King Kong a grip that different agencies could realize troublesome to vie with within the future.
King Kong is additionally profiting from the shift to digital advertising. in line with studies from celestial point and eMarketer, digital ad pay is about to overtake TV for the primary time in 2017. The figures show world digital ad pay can hit $US205 billion this year, whereas TV can take $US192 billion. That digital figure accounts for over thirty six per cent of all ad pay.
The story is that the same in Australia. EMarketer predicts digital ad pay can hit $6.18 billion or fifty four per cent of all ad pay this year. TV, by comparison, can sit on simply $3.3 billion.